Communication Skills - Public Relations Proficiency - Knowledge for Life

The pace is fast, the changes great.  To keep ahead of what's happening, we need to learn something new every day. As well as providing public relations consultancy services, we provide tailor-made professional training and development sessions for organisations in the public and private sectors to help them stay on track, improve skills and develop expertise.

Contact us directly for more information on how we can help. If you are not sure what professional development assistance you need, don't worry - we will undertake a training needs analysis for you to help clarify what will be of most use to your team. In the meantime, explore our Insights page for news updates, knowledge capsules and fast facts.

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A selection of existing sessions

• Social media for businesses - how to cope online, how to blog, when to blog - and should you blog? Why you shouldn't have a Facebook page - and why you should. Covers all the tools you've heard about and some you haven't in a non-scary, easy to understand, hands-on way. Mostly it looks at your business, your communities and what will be the best solution for you all
  
• The Digital Toolbox - looks at the suite of web tools, what they are, how they work and how to use them
• Digital Strategy - if you understand how web tools work, this session gives you guidance and practical help developing your digital strategy, including social media policies
• Reputation Management - why reputation matters, who owns your reputation, how to develop a good reputation, managing your online reputation and rescuing your reputation when things go wrong
• Research, Measurement and Evaluation - how to develop and maintain a robust evaluation process for public relations and communications management programmes and activities. PR can - and should be measured. This session is the 'here's how'

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• Doing it for Charity - how to give your charity or not-for-profit an effective voice for change in a noisy, crowded world
• Managing Media Channels - in today's multichannel environment, a 'hands-on-how-to' that will leave delegates able to multi-task and multi-manage without losing their sanity
• News XXI - covers the changing news environment and the tools and techniques today's practitioner needs in order to meet demand
• Unwrapping Video - More than 80% of online content is video. This session tells you all you need to know about low-cost, high quality video production and tests your skills as presenter, digital storyteller and director
• Writing for Today - looks at the many different styles of writing we need for different situations. From the blog to the boardroom, this session is designed to give you a way with words
• Crisis Connections - crisis communication has altered beyond recognition. This session looks at how to combine the technologies and techniques you need in a crisis - ahead of time - so that those who need to be helped, informed and advised in time of crisis are not left out of the loop
• Digital Storytelling - how to tell a good story online (and offline) that develops understanding, leadership and maybe changes things for the better